Up to 70% of retail workers have personally experienced abusive language or behaviour from customers while working, according to new research.
The survey of 500 retail workers was commissioned by Circle K, Maxol and MrPRICE Branded Bargains, and supported by Retail Ireland, as part of Kindness Week.
The campaign is designed to raise awareness of the issue of mistreatment of staff in retail and to highlight the importance of being kind and respectful.
The survey shows that one in three retail workers who have experienced abusive behaviour from customers said it occurs at least once a week.
Foul language and verbal abuse remain the most common forms of abuse experienced by staff, with over a quarter of those affected also reporting violent, aggressive or threatening behaviour.
Around a third of respondents said the abuse of their colleagues was targeted at race or ethnicity, while 34% said it related to gender or sex.
Inappropriate language or behaviour relating to age was also observed by more than a quarter of retail workers who had witnessed their colleagues receive abuse.
Over eight in ten retail workers said the vast majority of customers treat them with kindness and respect, while 86% said they believe they would be supported by their employer if they experienced abusive or inappropriate behaviour from a member of the public.
"While most customer interactions are positive, unacceptable behaviour towards retail staff remains an issue," said Ciara Foxton, Managing Director of Circle K Ireland.
"Kindness Week is an opportunity not only to raise awareness of the challenges our teams face, but also to thank the many customers who treat our staff with kindness and respect," Ms Foxton said.
Maxol CEO Brian Donaldson said staff deserve to feel safe, valued and respected in their workplaces.
"While the vast majority of our customers continue to engage with kindness and courtesy, this campaign serves as an important reminder that respect should always be the standard," Mr Donaldson said.
Operations Director with MrPRICE Branded Bargains Edel McSorley said even small acts of patience and courtesy can make a meaningful difference.
"To our teams, thank you for your dedication, professionalism and the exceptional service you provide every day," Ms McSorley said.
Director of Retail Ireland Arnold Dillon said the impact of harassment on staff can be significant, contributing to mental health challenges, burnout and increased absenteeism.
"It is essential that the retail sector remains an attractive and safe place to work, and achieving this requires a shared effort," Mr Dillon said.
Kindness Week 2026 begins today and runs until this Sunday 1 February.
The survey of retail workers was conducted by 3Gem Research & Insights across December 2025 and January 2026.
