A new public service broadcaster should be considered in the event of a united Ireland, researchers have said.
Such a new model would involve hubs in ten areas across the island and draw on the assets, infrastructure and people of RTÉ and BBC Northern Ireland, the researchers from Ulster University and Dublin City University argued.
An alternative media provision also had merit, the joint report said, where an all-island platform such as an iPlayer Ireland could be established.
The report examined whether BBC Northern Ireland would continue, whether RTÉ would take over, or if a new body should be set up in the event of a united Ireland.
The authors concluded that replicating the RTÉ/BBC funding structure would cause difficulties.
"We argue that achieving buy-in and support from the two main communities within NI will be more easily won if institutions are created afresh, rather than simply grafting on northern parts to their southern counterparts," it said.
"Moreover, the persistent governance issues that RTÉ has faced in recent years means that a new start is preferable," it added.
Regional journalism hubs
It said that maintaining the status quo was "most likely a non-starter" because the region of Northern Ireland would be outside the UK television licence framework in a reunified Ireland.
It said that TV licences that fund the BBC are not levied anywhere outside of the UK, but added that it was also unlikely that audiences in Northern Ireland would lose access to BBC radio and television programmes.
Instead, the report said a new public service media in the event of Irish unity should be considered, provisionally called Public Media Ireland.
It said regional coverage would be "crucial" and suggested ten regional journalism hubs in Belfast, Derry, Enniskillen, Newry, Athlone, Galway, Limerick, Dublin, Waterford and Cork that would cover cultural stories as well as news.
It said such a new media organisation should be diverse, "decentralised" and based on a sustainable funding system.
The report warned of funding issues and TV licence fee evasion rates at RTÉ and the BBC, as well as political interference if direct funding was introduced.
It recommended that a new media group be funded like the Finnish public media model.
This sees people pay 2.5% of their "total earned income and capital income" above €14,000, but the maximum payment is €163 per year.
'Kickstarts a debate'
The research acknowledges that Irish reunification is not imminent or inevitable.
It also said that the media sector is likely to come further down the list of priorities for discussion and planning after key priorities such as healthcare, taxation, policing and symbols of identity.
One of the report's authors, Dr Phil Ramsey from Ulster University, said the research "kickstarts a debate" on what the future of media might look like across Ireland.
"This is the beginning of a conversation and we want interested parties to have their say on the recommendations," he said.
Dr Dawn Wheatley from Dublin City University said: "It is impossible to say with certainty what might happen to public media should the reunification of Ireland ever occur.
"But in this report, we suggest that public broadcasters play a vital role within democracies, and so they should not be overlooked in wider debates."
