TikTok has announced it is testing a new tool that will allow users to manage how much AI-generated content (AIGC) they see in their feeds.
The new content control setting was unveiled at the social media company's European Trust and Safety Forum where it outlined the ways it is aiming to use technology to bolster user safety on the app.
The event was held at its Dublin office and was attended by media, experts and creators from across Europe and the UK.
The new AI control feature will allow users of the platform to choose a level of AIGC they want to see in their 'For You’ feeds ranging from 'see less' to 'see more'. There is no option to block AIGC altogether.
Along with this new feature, TikTok also announced a $2m (€1.73m) fund for experts to create educational AI literacy content, and continued investment in AI labelling on the app.
TikTok also introduced a new 'Time and Wellbeing Space' that it says will "help people relax and build mindful digital habits" while using the app.
Users can earn badges by engaging in 'wellbeing missions' like not exceeding screen-time limits and for not scrolling at night.
Concerns have previously been raised by researchers and advocacy groups about young teens' mental health being negatively influenced by content on TikTok.
"This update builds on our ongoing work to support the safety and wellbeing of the TikTok community, especially teens," the platform said.
It also said it is aiming to provide greater transparency on how it combats hate and violent content on the app.
It revealed that more than 6.5m videos were removed from TikTok in the first half of this year for violating its rules, and it has taken down "more than 920 accounts dedicated to spreading hate".
