Cinema tickets across the country are being reduced to €4 today as part of National Cinema Day.
The initiative is supported by Screen Ireland and the reduced price also covers premium seats, screens and 3D screenings.
Last year's National Cinema Day saw over 200,000 admissions making it the biggest cinema-going day of the year.
Around 99% of Irish cinemas will participate in the initiative.
In a statement, Chief Executive of Screen Ireland Désirée Finnegan said: "Screen Ireland is proud to support National Cinema Day this year.
"We join with the wider industry in thanking audiences for their continued support of Irish film and loyal cinema-going. The support from Irish audiences has made the incredible success of Irish film in the past year possible.
"We're delighted to promote the Irish films available to choose from as part of this initiative - and we hope audiences around the country will have a wonderful experience connecting with those stories on the big screen."
