Hairdressers and beauty therapists around Ireland are to join forces for a "massive day of thank you" to frontline healthcare workers.
The 'Frontline Give Back Day' will take place when the Covid-19 restrictions are lifted and will see salons offer a day of free treatments to frontline healthcare workers.
The day is the idea of Tullamore, Co Offaly, business-owner Olivia Murray who put a call-out on Instagram for other businesses to join the initiative.
Ms Murray said: "I had a small idea to see what could I do to give something back.
"I came up with the idea of opening the doors on a Sunday of my skin and beauty clinic to do a day of treatments to those frontline workers, those that are in need of some TLC, to perk them back up, to treat those tired feet that have been on 12 or 14-hour-shifts."
Over 300 businesses, including hairdressers, barbers and beauty therapists, in 50 towns around Ireland have responded and signed up to the initiative since it was started last Thursday evening.
Ms Murray added: "Our small social media post has gone to Letterkenny, West Cork, Galway, Nenagh, Birr, to the north, south, east and west. It has just spread."
A website has now been set up to organise the day and for other businesses to register their interest.
Ms Murray is hoping that this can become "a national day of pampering" for Ireland's frontline healthcare workers.
"Six to eight weeks after normality resumes, the salons that have signed up to #FrontlineGiveBackDay will open their doors on a Sunday, a day we are normally closed.
"So it will just be a day just for the frontline workers to show how grateful we all are in Ireland for all our superheroes," she said.
