Tourism Ireland is predicting that more than eight million tourists will visit Ireland in 2016.
The all-island body is aiming to make next year another record-breaking one for tourism but the agency’s chief executive, Niall Gibbons, also cautioned against businesses raising prices as the economy recovers.
Tourism Ireland will launch its plans today to promote Ireland abroad next year.
By the end of this year eight million tourists will have visited Ireland, making 2015 the best year ever for Irish tourism.
After the success of the Wild Atlantic Way, new marketing for "Ireland's Ancient East" will be launched promoting 5,000 years of history in the south and east.
A new campaign for Dublin called "A Breath of Fresh Air" will be promoted in major markets throughout next year.
Tourism Ireland also hopes to exploit the upcoming release of Star Wars Episode VII, which features scenes shot on Skellig Michael, saying it is a "unique opportunity" to highlight the country to a vast, global audience.
