Telecoms operator Vodafone is to create 200 jobs in Dublin when it opens a new technology driven European sales centre in Carrickmines.

The venture, which was piloted last year, will involve an investment of €60m over five years.

It will bring to 2,000 the number of people employed by Vodafone in Ireland.

The new facility, called Vodafone Red Edge, will act as a sales centre for the company's business customers in Ireland, the Netherlands and the UK.

Two other support hubs will be located in central and southern Europe.

The centre will use a mixture of smart communication tools, predictive analytics and data to drive remote sales with customers.

Vodafone has said its Irish operation won the investment mainly because of the pool of highly-skilled graduates available in the country.

The company said recruitment for the new jobs has already begun.

The expansion is supported by the Department of Jobs, Enterprise and Innovation through IDA Ireland.

Vodafone's chief executive in Ireland Anne O'Leary said the centre would bring the latest in innovation including advanced sales tools and data analytics to determine customer needs and attitudes.

New recruits are to get specialist business analytics and sales training, which the company says will provide them with career development opportunities across the wider group.