The Broadcasting Authority of Ireland has published a new code of programme standards that it said is designed to promote responsible broadcasting.

BAI Chief Executive Michael O'Keeffe said the codes will make the complaints process easier and more accessible for members of the public.

The new codes are based on seven principles:
- Respect for community standards
- Importance of context
- Protection from harm
- Protection of children
- Respect for persons and groups in society
- Protection of the public interest
- Respect for privacy.

Mr O'Keeffe said that under the codes there is no right not to be offended, but there is a right not to be harmed by what is broadcast.

If complaints about programmes are made, factors such as the context in which the programme was broadcast will be considered.

Details of the codes can be found on the BAI website.

The BAI has also published revised rules covering subtitling, sign language and audio description that Irish broadcasters must offer.

Under the new rules, for example, RTÉ One must reach a subtitling target of 87-92% by 2018.

TV3 must reach target of 51-55% by 2018.

UTV Ireland as a new broadcaster will not have a target set until 2016.