The Ice Bucket Challenge has generated more than €350,000 for the Irish Motor Neurone Disease Association.
The online trend involves raising funds for IMNDA by dumping buckets of ice and freezing water onto participants.
The craze began in July in the United States and has since raised millions of euro for Amyotrophic Lateral Sclerosis (ALS) - the umbrella term used in the US for motor neurone diseases.
Speaking to RTÉ News, Chief Executive Aisling Farrell of the IMNDA said donations escalated considerably after Rose of Tralee host Dáithí Ó'Sé underwent the Ice Bucket Challenge at the festival on Monday night.
Ms Farrell said that IMNDA are delighted with the amount of money raised and donations continue to rise hourly.
She said around €250,000 of the donations have come from people giving €2 to the IMNDA by texting MND to 50300.