China has unveiled a promotional video on the huge screens in New York City's Times Square to coincide with President Hu Jintao's US visit this week.
The 60-second video features basketball superstar Yao Ming, piano virtuoso Lang Lang and Chinese astronaut Yang Liwei and was aired for the first time yesterday.
Chinese state media said it will be shown 300 times a day for the next month.
The 'Experience China' marketing clip, which also features ordinary Chinese, will air on CNN until 13 February, the Xinhua news agency reported.
'The film is aimed at boosting and raising China's image as being prosperous, developing, democratic, progressive,' the press office of the State Council, China's cabinet, said in August when the campaign was first announced.
It said the clip was about presenting 'China in a new era.'
The Chinese president was due to arrive in Washington today.
His visit comes at a key moment in Sino-US relations, which have been dogged over the past year by everything from the yuan and trade disputes, to human rights and Taiwan.
The Chinese leader will begin the visit with a private dinner today in the White House residence hosted by US President Barack Obama.
Mr Obama will then lay on the pageantry of a state visit tomorrow, including talks in the Oval Office and a state dinner.
