More than 75% of companies partaking in the Love Irish Food scheme say sales of their products have increased since joining the initiative, which was established one year ago.
Love Irish Food is an independent organisation established by the food and drink industry to promote Irish manufactured brands to consumers.
Since it was launched in September 2009 it has almost tripled its membership base from 29 to 77 Irish brands.
The Love Irish Food symbol now features prominently on the packaging of many iconic Irish foods and drinks.
Love Irish Food tracking research, conducted by BMR, indicates that consumer purchase intent doubles upon the presence of the Love Irish Food symbol.
In addition, 76% of shoppers actively seek out an Irish made alternative.
63% of participating companies witnessed a sales increase of up to 5%, while 21% saw sales increase by between 5-10%.
79% of member brands felt that involvement in the initiative gave their brands greater exposure to consumers.
Love Irish Food Chairman Jim Power said much has been achieved in the past year as a result of the positive momentum behind the campaign, but a number of systematic challenges remain in the grocery sector.
He said Love Irish Food gives members the scale to stand together and use their collective creativity and passion to encourage consumers to support locally manufactured Irish food and drink products.
