Dublin Bus has announced details of a new 50c, City Centre Fare designed to facilitate shoppers, visitors and workers travelling in the city centre.
The move follows, what Dublin Bus says is, the successful introduction of the new College Green Bus Corridor.
The company says the fare will help to further improve people's mobility and access to the city.
It will apply all day, seven days a week on frequent bus routes.
Dublin Bus says that already 500 people per day are availing of the new fare.
It says customers should look out for a City Centre Fare sign at bus stops.
To avail of it onboard, customers simply ask for the 'City Centre Fare,' according to Dublin Bus.