Roll over Miss Ireland, it is time for Moos Ireland - a beauty contest for cows is taking place in Co Cavan today.
Up to 30 Friesian beauties will compete for the crown of the Baileys Champion Cow Competition in Virginia.
Organisers say the contest is ultimately about looks - with marks going for shapely legs, a good-shaped back and nice udders.
But they say a good personality and temperament is a must.