Smokers in deprived parts of the Scottish city of Dundee are to be paid to kick the habit in an initiative between public health organisations, municipal authorities and the Scottish government.
The pilot scheme will see smokers offered £12.50 per week to quit.
Health bosses hope that 900 smokers will give up as a result in the next two years.
The money will be credited onto an electronic card, which they can redeem at their local supermarket for fresh food and other groceries, but not cigarettes and alcohol, local health body NHS Tayside said.
The money will be available for up to 12 weeks, with participants receiving nicotine replacement therapy through their local pharmacy, where they will also undergo weekly carbon monoxide tests to prove they have not succumbed.
If successful, the scheme could be rolled out across Scotland, which has high instances of coronary heart disease and cancer linked to smoking and poor diet, particularly in the 'central belt' between Edinburgh and Glasgow.
The Scottish government in Edinburg banned smoking in public places such as pubs and restaurants, in March 2006.
