A survey has shown that more than half of Irish consumers have never purchased organic food.
A Food Safety Authority seminar heard that the main reason cited for this was cost, with 54% believing organic food is too expensive.
80% of people surveyed said they understood the benefits of organic food to be free from pesticides and chemicals.
Only 15% said they believed that organic food is 'full of flavour and taste'.
The organic market has been growing and future projections for further annual growth ranges between 10-50%.