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Commission to look at alcohol in society

Alcohol - Campaign on impact of excessive drinking
Alcohol - Campaign on impact of excessive drinking

The Minister for Justice, Brian Lenihan, has said he is to bring a proposal to Government to reduce the effect of alcohol on society.

Speaking in Dublin, Minister Lenihan said he was currently compiling a proposal on the make up of the commission to review the matter.

However the minister added that in a country were there is full independence at 18 years of age it would be difficult to place restrictions on the consumption of alcohol.

Meanwhile, a new €4m campaign aimed at informing people about the impact excessive drinking can have on others is due to be officially launched tomorrow.

The Had Enough campaign looks at the impact irresponsible drinking behaviour can have on third parties, through the eyes of those it has impacted.

The campaign has been developed as part of the drinkaware.ie initiative by Mature Enjoyment of Alcohol in Society.

Advertisements will run until December on television, radio, the internet as well as in bars, nightclubs and cinemas.

The television advert shows how a woman alone on a street, an A&E nurse, a taxi driver, a shopkeeper and a neighbour all view anti-social drinking behaviour.

Those behind the campaign say it is the result of extensive research that revealed what young adults feel about excessive drinking and public drunkenness.

It identified that Ireland is now ready for a change of attitude to alcohol abuse.

But a leading public health specialist, Professor Joe Barry of Trinity College Dublin, has criticised the drink industry's involvement in educating the public about responsible drinking practice.

Prof Barry has said it is not compatible with the industry's main aim, which is to maximise profit for shareholders through the sale of alcohol.

Prof Barry says the industry spends multiple times more money on getting people to drink, rather than to drink responsibly.

He has accused MEAS of trying to buy respectability for the drink industry by creating a distraction.