The Irish Insurance Federation has launched a blistering attack on the Government's road safety record.
The IIF vice president, John O’Neill, said at least one motorcyclist was dying on the roads each week because of the Government's failure to implement mandatory roads training for motorcyclists.
Mr O’Neill also called on the Government to stop messing around when it came to implementing the road safety strategy.
Mr O’Neill was speaking at the launch of the National Safety Council's ‘Arrive Alive’ safety campaign, which is focused on road safety over the October Bank Holiday weekend and on into the winter.
His comments were backed up by the chairman of the National Safety Council, Eddie Shaw, who said there was a dire need for joined up thinking in Government on road safety.
Mr Shaw said Government policy was not the problem but enforcing it was.
Speaking at the same event, the Garda Commissioner, Noel Conroy, highlighted the fact that drink driving is still a major contributor to serious injuries and death on the roads.
Mr Conroy also said he was satisfied that the gardaí were adequately resourced when it came to enforcing road safety law.
He also said that drivers could expect to see more garda activity on the roads late at night and early in the morning over the coming months.
The campaign that was launched today will target drivers through radio and bus shelter advertising over the coming weeks.
