The global brand says it is using innovation, not only to create advanced new vehicles, but also to help change the way the world moves by solving today's growing global transportation challenges.
The company has announced its Smart Mobility plan to foster innovation to take it to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.
Ford has also announced 25 mobility experiments around the world this year to test transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.
"Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose," said Ford President and CEO Mark Fields, delivering a keynote address at the global consumer electronics and consumer technology tradeshow.
"We are driving innovation in every part of our business to be both a product and mobility company - and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago."
The first steps for Ford Smart Mobility are 25 experiments: nine in Europe and Africa, eight in North America, seven in Asia and one in South America. Each experiment is designed to anticipate what customers will want and need in tomorrow's transportation ecosystem.
Fields added: "We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion and people routinely share vehicles or multiple forms of transportation for their daily commute.
"The experiments we're undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond."
The 25 experiments address four global megatrends - explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities - challenging today's transportation model and limiting personal mobility, especially in urban areas.
No doubt we will hear a lot more from Ford in the near future about the various outcomes.
