England long jump champion and London 2012 hopeful JJ Jegede has succeeded in his attempt to jump over the roofs of three cars at the launch of the MINI London 2012 Edition Models.
This world-first took place at Potter's Field, London.
The three MINIs when lined up measured approximately six metres in length, a successful jump by a world-class athlete in optimum conditions is seven to eight metres, so Jegede, with no safety-net and under pressure to perform in extraordinary circumstances, had very little margin for error.
In order to give Jegede the correct elevation for the jump, the run-up track and sand pit were raised to the height of the MINI's roofs on specially-constructed structures positioned either side of the vehicles.
Both track and pit were built to competition standard to ensure the best conditions for the attempt.
Jegede said: "When you watch athletics on TV it's hard to really understand just how far professional athletes can jump.
"I've always wanted to demonstrate my ability in a fun way, so I jumped at the chance to perform an Evel Knievel-style display.
"It is my ultimate dream to compete at London 2012.
"I spend much of my spare time working with young people to get them involved in sport too, but I certainly advise any budding athletes not to try this one at home."