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New VW Beetle

A new chapter in the history of an automotive icon
A new chapter in the history of an automotive icon

Volkswagen will soon write another chapter in the history of an automotive icon.

On 18 April, the Beetle will be showcased to the public in its best remake - and with spectacular world debut staging.

Volkswagen will be celebrating the new Beetle almost simultaneously as a world premiere in Shanghai with an exclusive MTV Sound System followed by World Stage events in New York and Berlin.

Highlights of both events will be available on: www.worldstage.mtv.com.

Luca de Meo, Director of Marketing for the Volkswagen Group and for Volkswagen Brand Passenger Cars, said: "The Beetle is an icon of the automotive world, just like MTV is an icon of the music world.

"In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand - and we are doing it globally.

"We are certain that the car's one-of-a-kind styling combined with the latest technology will be very well received by customers."

The new Beetle's exterior reinterprets the silhouette of the famous Volkswagen Beetle and combines stylistic elements borrowed from the original with the latest technology.

This guarantees Beetle drivers a lot of driving fun and individuality.

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