What started out as a small fundraiser from Irish woman Jacqui Nabb's kitchen table in Co. Carlow has gone national in just under three weeks.
At the time of writing, the Sow Now initiative expects 240 volunteers to descend on Tullow this Saturday, to help fill 100,000 packets with 50 sunflower seeds each over 12 hours.
They will then be be sold across Ireland for €5 a pack, in the hopes of raising €500,000 for the Irish Red Cross Ukraine Crisis Appeal.
The inspiration for this wholesome venture came when Tetiana Pankiv (39) and her three daughters Sofia (16), Marta (15) and Yana (5) fled their beloved home Lviv in Western Ukraine, and came to stay with her host, and now good friend, Jacqui Nabb.
"Volunteers are coming from all over the country," Jacqui tells me over Zoom. "It really is the assistance of strangers in many respects, but also about the work that came before hand, taking what was a concept that belonged to myself and Tetiana, to actually getting a product on shelves."
"Beautiful friends have helped with everything," agrees Tetiana. "Their love and support has been so big. We appreciate it so much, even my children feel the love and support from these people."
On arriving to Ireland, Tetiana says that although she was relieved to be safe, she was overwhelmed with feelings of guilt, having so many of her family, friends and neighbours left behind or displaced.
As well as embedding her further into the Tullamore community, she says the fundraiser has been a good place to focus her energy.
"We are safe, and we feel a lot of love from the Irish people," she explains. "But staying here safe and knowing that your people - your parents, your husband, all Ukrainians - are left behind. It's very terrible to see it and do nothing."
"Jacqui has helped me with everything like my documents and the girls going to school, but she saw that it was hard for me. She has supported me and proposed this project so that I, as a woman of Ukraine, can be helpful and do something for my people."
Sunflowers were chosen by Tetiana because it is the flower of her country, and has quickly become a worldwide symbol of solidarity and peace amid the Russian invasion of Ukraine.
"The sunflower is a symbol of Ukraine," she says. "It's a sun rising from the dark."
According to Jacqui, the hope of the campaign is that these bright flowers will be a small reminder of home and an assurance of safety and friendship for Ukrainians living in Ireland.
"This doesn't look like home to Tetiana," says Jacqui, "but my feeling was that if every club and every business sowed the seeds, that for even a small time of this year, Ireland would look a little more familiar."
"As Irish people, when we go to New York or anywhere, whether we're on our own or with friends, we see the shamrock. Its usually on a bar, but wherever it is, you know that there are people there - strangers, but we know them."
"If every town and every village and community had sunflowers, it would be a familiar setting for so many Ukrainians."
The flowery campaign aims to encourage everyone in the country to purchase sunflower seeds and plant them by the 19th of May, the Ukrainian Vyshyvanka day
The seeds will be sold across Supervalu and Centra outlets, and the team hope to raise €500,000 in total for the Irish Red Cross Ukraine Crisis Appeal. These funds will then be used to repair vital infrastructure, support health facilities with medicines and equipment, and support families with food and hygiene items.
Jacqui and Tetiana joined Ryan Tubridy on RTÉ Radio 1 earlier this week. Listen back above.
