Clemmie Hooper, the woman behind the popular Instagram account Mother of Daughters, has reportedly apologised to followers in a series of Instagram stories, after it was revealed that she was responsible for trolling her fellow bloggers under an anonymous account.
The blogger confessed to using an anonymous account under the name 'Aliceinwanderlust' to hit back at other influencers, posting on the UK gossip forum Tattle.life. In a post, she said that negative comments about her, her family and her husband left her feeling paranoid and made her want to change their opinions from inside the forum.
Among the personalities she targeted was presenter and writer Candice Brathwaite who she called "aggressive" and Hooper's husband, who she called a "class-A t***".
Hooper's account has 664,000 followers and is tied to that of her husband, Simon, who runs the popular blog Father of Daughters and has over one million followers.
Together, they present an idyllic version of family life, with luxurious family trips, cosy home renovations and picture-perfect trips to the beach or the woods.
She also works part-time as a nurse in the NHS, and the family lives in Kent.
In a post on his account, Simon wrote: "I don’t take myself or life too seriously, but when something like this happens I have to acknowledge it and in all honesty, I'm feeling both angry & a bit sad. I can't condone or fully understand why Clemmie did what she did. Make no mistake about it - she made some bad choices - I just wish she could have spoken to me about this before it all got too much.
"Actually, If we're wishing for things, I wish it had never happened in the first place. I’ve seen first hand what 3 years of being attacked online can do to a person and the dark places it can drive you to – I guess whereas I can happily ignore it all, she couldn’t & ended up getting lost.
"To be clear, I’m not here to defend my wife’s actions or provide excuses because I have none. What I do know is that online actions have real world consequences - this has impacted our family & it will take some time to recover.
"That said, away from these squares, the world keeps spinning, the leaves are turning & we have 4 girls that need their parents. I'll be here tomorrow doing what I do."