As a gym lover and model, Vogue Williams has always brought a sense of confidence and body-positivity to her Instagram account.
However, yesterday afternoon the presenter lifted the veil on her social media presence and showed the world a private message that she received on the app, that many of her followers still can't quite get over.
Having posted a number of sunkissed selfies while on holiday in Antibes, Vogue was clearly loving the bikini-clad life, posing with her son Theodore and husband Spencer on the beach and by the pool.
However, Vogue posted a screenshot of a private message she received about her breast size, reading "get [your] boobs done Vogue. You have nothing there you'd look great x".
Vogue let the comment roll off her back like the azure water of the French coastline, but many followers including RTÉ broadcaster Louise McSharry were quick to respond, shutting down anyone who believes body shaming to be appropriate.
Addressing the incident on her Instagram story, Vogue said: "So many messages RE boob (or lack thereof) gate! Thank you so much but I honestly take no notice of those kinds of messages. I posted that because I found it shocking that someone would say that to a stranger.
"Luckily I'm comfortable with my body but what if it was said to someone who wasn't? We all come in different shapes and sizes and no one's shape is the best. What makes all of us unique and beautiful is how different we are.
"Love what you have and don't let ANYONE say you're anything less than perfect."
In a follow-up Instagram post, Vogue got more candid about the comment and the effect it had on her, writing that it "hit a nerve".
"Thank you for all the lovely comments about my pancakes yesterday", she wrote in her typical playful form. "I guess it kinda hit a nerve mainly because it's always the thing I’ve been slagged about since I was young and I finally feel happy with my body and along comes someone telling me to get a boob job.
"I'm all for people who want one but I don’t, me and my pecs are delighted with ourselves.
"I don't think it’s right to pass comment on anyone’s appearance", she added. "There is too much of it going on, everyone’s body is beautiful and unique. I’m over the days of wishing I looked like someone else or wishing I was a different size, the list goes on. I am happy just the way I am."
Broadcaster and writer, Louise Mc Sharry was one of many who vocalized how horrified she was about the message Vogue received.
Writing that she was aware that being a public figure exposes the person to more negativity, she said, "I don't think we should just be okay with the fact that some people think they're entitled to be rude to you".
More than this, Louise wasn't buying into the comments and messages from people that said Vogue needs to accept such comments because of who she is. McSharry said: "I don't think we should be vilifying people who are at the receiving end of bad behaviour, for calling it out".
Of the message itself, she said, "it's not acceptable".
It seems that no matter how much emphasis is put on putting a stop to body shaming, it is still prevalent in certain communities online today. Fortunately, Vogue, being the "confident queen" that she is (as deemed by Louise McSharry and we'd guess a large part of the female population), didn't let it phase her.
However, as she correctly points out, there are many more people on social media who do not have her self confidence, and could find themselves utterly destroyed by body-shaming comments online.
When asked why people think it's okay to body shame online, psychotherapist Conn Fitzgibbon replied: "It probably has a lot to do with the insecurities of the aggressor, if they can make someone else feel bad then they feel strong - because secretly they believe they're weak".
Similarly, psychotherapist Fearghus De Módhra said people who body shame others online "have low self-esteem themselves. You can't criticize other people without not liking something about yourself".
