Earlier this year, Beyoncé launched a 22-Day Nutrition Plan - a diet that was devised by Marco Borges, who Queen B describes as a "friend, trainer, exercise physiologist and New York Times bestselling author".
The original diet was created in 2013 but now available to the public for $99 per year or $14 per month, with Bey's own personal plan - which she followed in the run-up to her 2018 Coachella performance - available under the name 'Beyoncé's Kitchen'.
According to the ad (which you can watch below), the plan offers members access to tools and foods that "empower everyone to become their healthiest self through proper nutrition."
The Atlanta-born star explained that while getting in shape for her Coachella performance - a historical show that made her the first black woman to headline the American music festival - she didn't have 15 hours of the day to rehearse and train anymore because she now has children.
'Beychella' was her first gig following the birth of her twins Rumi and Sir and, according to the performer, she weighed 218 pounds on the day they were born.
At the beginning of the diet, which she followed for 44 days, the singer weighed 175 pounds and, as we saw in the Netflix documentary, Homecoming: A Film by Beyoncé, she was back at her original size for opening night.
However, in that same documentary, the now 37-year-old can be heard describing her diet, saying: "no bread, no carbs, no sugar, no dairy, no meat, no fish, no alcohol… and I'm hungry."
"I definitely pushed myself further than I knew I could and I learned a very valuable lesson," she continued. "I will never, never push myself that far again."
Elsewhere in the documentary, Beyoncé spoke about her previous diet called the "Maple Syrup Diet", which she went on before starring in Dream Girls. That plan consisted of drinking lemonade, maple syrup, and cayenne pepper to lose 21 pounds in only ten days.
After speculation and criticism from the media, she urged women to avoid such diets, and that maintaining a healthy weight can be done in healthier ways.
But is her diet plan any better?
The British Association for Nutrition and Lifestyle Medicine told the BBC that her plan "could be dangerous", with Nutritionist Daniel O'Shaughnessy telling the Victoria Derbyshire programme that the diet could lead to "nutritional deficiencies".
Healhline.com recommends that women have 2,000 calories per day and 1,500 to lose one pound of weight per week. But when nutritionist Daniel O'Shaughnessy, spoke to BBC news about a diet of 1,400 calories, he said, "It could be dangerous for the average person to follow without a team of nutritionists and trainers like Beyoncé has."
He continued "excluding all animal products without any information on what nutritional issues the dieter may need to consider, such as replacing vitamin B12, iron or protein intake, was also problematic".
So whilst we all look at Beyoncé in awe, just remember that she has a team of people behind her. Before you start any diet plan, consult your GP to make sure that it's right for you.
