Former banker turned online business woman, Victoria Grech took to the MoJoFest 2018 stage in Galway in NUIG to share the three big shifts in online marketing.
What is MoJoFest?
The Mobile Journalism Festival is a three-day event which took place in Galway this week and hundreds of users and fans learned to update their skills, content and to commercialise their creations.
Grech shared her views on the three big shifts that she sees happening in the world of content-led marketing.
"Conversation is the new lead", according to Grech, "Its about having a conversation."
"The second is about building a tribe and a community and we've seen this from Facebook."
"For my own online business, having a Facebook group, a closed community, building that tribe and that community is what people stay for.
"The third biggest shift is about this supply and demand.
"No longer does someone have all the supply, the supply is everywhere...It's about making that presence on demand. The end user has the power, not the educators, influencers or sellers and it makes it a lot harder."
