Eimear Varian-Barry is a self-proclaimed photo taker, baby maker and content creator. We caught up with the Instagram star ahead of her visit to Dublin, where she will be speaking at BloggerConf 2017, to discuss her life as a self-employed working mum.

BloggerConf 2017 - how are you involved and why?
I have been asked to speak the BloggerConf 2017 about my experience of creating a livelihood through social media.

Who are you and what do you do? 
I take photos, style, consult, design, produce shoots for fashion companies, creatively direct, travel, write about day to day life and post it on Instagram and my blog TheEVBEdit.com.

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What are the things you do that help you do what you do so well?
When I am in creative work mode, then I'm 'work Eimear'. When I am a mother, I'm 100% a mum and present with my babies. I learned that it doesn't really work well for me to combine the two.

I work for myself and the majority of my admin is done from home.  It took me a while to learn to separate work and life. Recently I've been leaving the phone downstairs and walking up the stairs to bed without it. It's pretty much changed my life.

I was very consumed in the digital world at night. Now I sleep and it's definitely made me less anxious, more energetic and chilled.

I wouldn't be able to do many of the projects I take on without my photographer Sarah Blake. She's my right-hand woman and it's really important to have a person in crime or team you can trust when working on collaborations.

Name the top 3 blogs you go to each morning

I don't look at these every day, but my favourite blogs and Instagram accounts are: @OracleFox, @ParknCube and @richardleemassey.

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What's your favourite day and time to blog read and why?
 If I am working and can focus on them, then it would be the morning that I like looking properly at them. Sometimes on the way into London or when I'm having a coffee waiting for the train. 

You've gained a lot of success to date - what do you put that down to?
I would say it's having huge focus because it's not just about me. I have two mouths to feed. And that drives you more than anything.

I would also say it's about being open to everything, being resourceful, the good oul thinking outside the box, listening (being nosey), not being a diva, and basically knowing what it's like to build something organically, from nothing.

I know what it's like to have a vision while being completely broke and now that I am financially stable doing it, I feel like bloody anythings possible.

Who are your inspirations?

  • @LynseyAddario
  • @lusttforlife
  • @bertabernad
  • @annafeller
  • @jacquemus


Monetising blogs/social is the big focus now - what are your views on the whole thing?
Well what could be better than being able to make a living from something you love doing? 

Being self-employed - how do you protect yourself in all areas from work/life balance to finances etc?
As I said, when I'm in work mode, I'm in work mode. When I'm a mom, I'm committed to being a mom. What I do for a living isn't a matter of life and death. So things can wait.

Obviously, I take my work seriously, but not too seriously, if you get my drift. The way I look at it, if I don't have a balance i.e, not look at my phone for a couple of days, then it won't be enjoyable anymore, then it's ruined. I need to separate aspects of my life to make it work.

I also have a good accountant and three agents (Models 1, The Collaborations Agency and B The Communications Agency) who 100% get what I'm about. 

What do you love most about what you do and what is the most challenging part?
I get to work my job around having children. This is becoming more common, but still not the norm. It needs to be pushed more by both sexes. I spent weeks running around London job hunting when pregnant and people wouldn't even consider me for an interview. But that's another story for another time!

I love working for myself. I have worked all around the world for some amazing people, but for a lot of ar**holes too. It took me until I was 30 to realise what I want to do for a living. I never studied business and a few weeks ago, I had to ask my accountant what net profit was.

I am proud to say I am learning from scratch, but the challenging part for me until recently was getting to the nitty gritty- negotiating contracts and fees in meetings, not over email, but in person. Like everything, the more you do it, the more confident you become.

You can catch Eimear Varian Barry at BloggerConf 2017 at Dublin's Mansion House on Saturday, 20th of May. Check out the website here.

Missed MoJoCon 2017? Catch up on what happened here.