Rozanna Purcell is well known in Ireland as a model, blogger, TV personality and author of her cookbook Natural Born Feeder. Now the self-proclaimed fitness fanatic is breaking into new territory as an advocate for Breast Cancer Awareness. This year, the Purcell family went through a huge shock as Rozanna's sister Rachel was diagnosed with leukemia.

We caught up with the foodie entrepreneur as she was promoting the new season The Taste of Success in which she is a mentor. As October is Breast Cancer Awareness Month, Roz took a moment to discuss the disease and her role as ambassador.

"I kind of launched the campaign 'Paint it Pink'. So it's encouraging people to get out and host a 'paint it pink' morning, a coffee morning or an event to raise funds for people suffering with breast cancer and obviously this year our family was affected by cancer."

Find out more about the Paint it Pink Campaign here!