New Slang Digital Creative Director Seán Cannon-Earley shared his tips on how people are making money from their exclusive videos and pics across Digital platforms from Social Media to news sites.
Last weekend hunky Canadian PM Justin Trudeau photobombed a wedding photo on a beach while he was surfing - photo went viral. Just a random photo that suddenly became important.. happens all the time.
So this weekend, say you take a photo of Rihanna swimming in Killiney with her new boyfriend. You post it on Twitter/Instagram - you think its great and expect lots of likes and retweets, but don't think beyond that.
You Check these notifications - Time, TMZ, Joe.ie, Indo, RTÉ LifeStyle - all the big news sites worth their salt have found you, they are asking you permission to use your Photo.
What to do next?
- Do you just want your moment in the Twitter sun?
- Do you want to have your names credited on all these sites and enjoy the glory?
- Do you want to make money?
Why listen to the interview? Seán gives advice on the Do's and Don't's for when you get a photo/video 'scoop'...including moments like these:
1. Malia appeared at Lollapalooza Festival in Chicago two weeks ago:
One girl put up a pic and loads of news organisations asked to use it, she kept saying yes, then she started asking for a name credit and later starting asking about a fee. She probably missed her chance but will know better next time!!
So how do you make sure you get credit (and the relevant copy/article links sent to you afterwards) and if you want money for your pic, how do you charge?
Listen to Sean Early's interview below on The Eoghan McDermott Show below to find out.
2. Rhino guy in Dublin Zoo last week:
This one went viral and at one point The Sun asked the person who tweeted the photo if they could they use the image. Apparently he said no, but they did anyway and he tweeted that he was annoyed at this.
What rights do you have when you post a photo on a public site - do you own copyright? Can they use it regardless? If they don't, is it too small a matter to deal with and there fore not worth chasing?
3. When do you approach news curation agency, Storyful? Especially if its a news story and you were beside a major incident? What fees can you expect? Where else could you go to sell your story?
4. Shooting or incident that resulted with loss of life: - Whats the story if you are a witness to an event like this? While it is still a relevant news story - should you ask for money? Is this a moral grey area?
5. If you have say Rihanna doing something fab, somewhere fab, should you...just hold your tweet and approach Storyful, RTÉ, Sky etc first? How quickly will they get back to you with answer?
6. Glen Hansard singing for homeless at Christmas - Seán Cannon-Earley captured this himself. Instead of looking for money for his content, he used it to gain recognition and grow his social media space.
Listen to Eoghan on 2fm to get the low down on the do's and don'ts of making money from your scoop here: