Pampers have launched new innovations across Pampers New Baby and Active Fit nappies and Pampers Baby Wipes.

With a history of over 50 years of research and development, to nurture a deep understanding of how to best protect and care for babies’ skin, Pampers are bringing new innovations to their nappy and wipes ranges. With the new Pampers Premium Protection nappy range and sensitive wipes, babies will receive Pampers’ best ever protection for every stage of their development.

The New Baby’s unique Absorb-Away-Layer, will quickly draw both wetness and runny poo away from newborn skin for dryness and protection, it now has a longer absorption patch for even added protection at the back

In addition to this, a new Navel Friendly Shape provides a soft and comfortable fit around the belly, thanks to its curved design. 

To allow your baby to explore more, new Pampers Active Fit is specially designed to fit their every move and provide the best protection.  Active Fit has been awarded a Mumsnet Best Award and voted Nappy Product of the Year 2014.

Pampers Sensitive Wipes provide gentle cleaning and now with a Soft Grip Texture, they are also 15% thicker, providing more gentle cleaning with less wiping for baby’s delicate skin. 

GP Dr Ellie Cannon, from the Pampers Love Sleep & Play expert panel, says of the new products: 
“The new Pampers Premium Protection range protects and cares for your baby’s skin every step of the way, from newborn through to potty training, meaning that every new product helps to support your baby’s wellbeing. Whilst there are many things that you do to care for your baby, knowing that you can rely on a good quality nappy, and gentle baby wipes, to protect your baby & their skin means that you can concentrate on everything else.”

Ellie’s top tips for caring for your baby:
•    Newborn skin is extra delicate – choose products specifically designed for newborn skin  that are hypo allergenic, fragrance free and have been given the Skin Health Alliance seal of approval, which really shows that they are kind to baby’s skin 
•    Enjoy yourself as much as possible and remember that what matters most for your baby’s happy, healthy development is Love, Sleep & Play! Choose a nappy that gives your baby up to 12 hours of dryness and  the freedom to move  for hours of wonderful time together
•    Every time your baby’s skin comes in contact with poo or pee, it can be irritating and alter its natural pH balance. Choose some gentle baby wipes to protect your baby and her skin, being careful to wipe all areas including folds in the skin, as well as to mop up any messes along the way

For more information about the best nappy for each stage of your baby’s development visit