In my latest series of articles, Beauty Secrets, I'll be asking some of my favourite beauty lovers, make-up artists and Irish style icons to spill the beans on their most prized beauty tips and tricks. 

From her thoughts on cosmetic procedures to the advice she gives her daughters, presenter, style icon, and mum of two Lorraine Keane shares the secrets she's picked up over the years. 

What's your oldest and best beauty trick?
I have my eyebrows and lips tinted with a semi-permanent tint that lasts 12 months with just one annual top-up. It was the best investment I ever made as it means I always have colour in my brows and lips - something that fades with age - so even the days I am makeup free I still have definition and colour. Eyebrows frame your face and when defined make you look more youthful. My go-to beauty salon is Up To My Eyes in Greystones. 

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How would you describe your beauty look?
Unfortunately, I'm not one of those people that doesn’t suit makeup - I really believe I look better with makeup on. I have friends and family members - my mum - who are beautiful without it, they really don’t need it. I definitely look better with my 'face on’. Like my style, I change my look depending on my mood, what I’m doing, where I’m going. The smoky eye is probably my best beauty look as it defines your eyes. I don’t like lots of foundation but I like good coverage that I can highlight with bronzer and blusher.

Describe your golden rules for gorgeous hair?
It’s very simple really. Use good quality products like the Hair Biology range from Pantene - the range also includes a mask - I do all the things I do with my skincare routine to my hair. The Hair Biology range has a lot of the ingredients I have in my face cleanser and moisturiser. 

I also treat my hair from time to time with a mask. Try not to style your hair too often with heated appliances as they will damage your hair. Try not to blow dry your hair every day and when you do, reduce the amount of time it takes to blow dry your hair if you can.

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What is your signature scent?
Stories by Eliza Grace No.1 & No.2. Their matching hand and body lotion and hand & body wash are beautiful too.

Do you think social media has changed our perception of real beauty?
It’s liberating to see more truth on social media especially Instagram where influencers are showing the ‘real person’ before as well as after makeup, hair, etc. I like the way it allows me to show’ the real me’ unlike TV - it’s less polished and rehearsed. I think Roz Purcell was the champion of her generation in being real. I admire her truth and honesty. She is truly inspiring.

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What's your opinion on cosmetic beauty procedures?
I think each to their own. If it makes you feel better than go for it!

What beauty advice do you give to your daughters? 
A lot of what I do is in the public eye and therefore having to look ‘presentable’ is part of that. I know I am their role model so outside of work I make sure there is not too much emphasis on the importance of how you look. They know the most important thing is what they are like on the inside and being kind is the most important of all. 

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What does true beauty mean to you?
Being kind, thoughtful, helpful, and generous. Making someone smile. To me, a truly beautiful person is all these things.

Lorraine Keane is an ambassador for the new Pantene Hair Biology range, the new premium collection is available to buy in Dunnes Stores and Boots.