The long-awaited model images and product shots for Versace's collaboration with Swedish label H&M have finally arrived.
Donatella and her team will launch the range in H&M stores worldwide on November 17. The collection is essentially Versace, bright, bold and very Eighties influenced. The keyword for this collection is definitely 'statement'.
Check out a gallery of the styles and model shots on Vogue.co.uk
Belts will be a key accessory, in a variety of styles as well as signature Versace-style scarves. The collection, as a whole, has a day and night type feel to it. Sophisticated black and gold sit side by side with outrageous print and bright cocktail dresses. It's a varied and broad collection, as opposed to some of the previous collaborations which stuck to one archetype or one scenario.
H&M has boasted a slew of high-profile annual fashion designer collaborations including Karl Lagarfeld, Roberto Cavalli, Matthew Williamson, Sonia Rykiel, Jimmy Choo and Commes Des Garcons. The collection is almost polar opposite to last year's muted, simplistic Lanvin collaboration.
The collection will include a smaller menswear line as well, in select stores. Versace describe the men's line as "more sophisticated" than the womens. An even smaller number of stores will receive limited edition Versace homewear pieces as well, a first for the H&M collaborations.
"Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise", H&M Creative Advisor Margareta van den Bosch says.
The ad campaigns will feature, arguably, the most prolific supermodels of the moment, American Lindsay Wixson, Russian Sasha Pivovarova, Dutch Daphne Groeneveld and Australian Abbey Lee Kershaw.
