Westmeath band The Academic, who are set to play support to The Rolling Stones in Croke Park on May 17, have released the video for their new single Different and it sees the lads delivering a Black Mirror-like take on the music industry.
The Academic also won two Webby Awards this week for their video for Bear Claws, which racked up over 1.5 million views in less than a week earlier this year.
Currently on a run of sold-out dates across the UK and Europe, the band's debut album Tales From The Backseat shot to No 1 in Ireland when it was released last January.
The band also play their own headline show at Dublin's Iveagh Gardens on July 20 as well as a gig at the Festival Big Top, Galway on July 22.
