After laying low and staying out of the media spotlight for the past while, Taylor Swift has dropped her latest music video and the response has been overwhelmingly positive from her legion of fans.
Longtime collaborator Joseph Kahn, who directed the futuristic videos for her previous hit singles Bad Blood, Look What You Made Me Do and ...Ready for It? promised that the video for Delicate would be "unexpected" and he wasn't exaggerating.
The joyous and very personal-feeling video seems to to be inspired by Swift's recent decision to withdraw from the media, after allegedly finding love with actor Joe Alwyn, and showing fans the happiness it has brought her.
I apologize for the lack of robots. I hope you liked it anyway. #DelicateMusicVideo— Joseph Kahn (@JosephKahn) March 12, 2018
The beginning of the short film depicts a vacant looking Swift on a red carpet surrounded by press, fans and her burly security guards. She walks through a fancy hotel while everyone openly stares at her. When fans stop her for a selfie, she is accosted by a bellboy, who is dragged away unceremoniously.
When she goes to the bathroom, she discovers a magical note that suddenly makes her invisible. She is initially perturbed, but soon begins to explore the newfound freedom her invisibility grants her and goes on a joyful journey throughout the hotel, subway station and rain-drenched streets.
All the while dancing her socks off with goofy abandon.
The joy of Taylor dancing in the rain is real. In the freezing cold, she loved doing that. #DelicateMusicVideo— Joseph Kahn (@JosephKahn) March 12, 2018
Take a look at the dance-move filled video below.
The reaction from Swifties, her most loyal fans, has been overwhelmingly positive.
Many have applauded her for showing her true self, and for showing fans it's okay to embrace your own weirdness.
#DelicateMusicVideo— Phoebe (@phoebe_loi) March 12, 2018
Haters over the years be like: @taylorswift13 is terrible at dancing. she should just stop dancing altogether.
Taylor: *comes up with a music video of her dancing 90% of the time 😂 https://t.co/ttcqT4xRYJ.HER❤️ pic.twitter.com/3jUfGMq0WW
It’s amazing how much you can see Taylors true self in the video. I feel major vibes from each era like she’s never changed, she just grew into this strong amazing women we all know now 💖 @taylorswift13 @taylornation13 #delicatemusicvideo #delicate— Lianne Schultz (@butikeepswiftin) March 12, 2018
The video has already inspired countless GIFs, memes and jokes.
Delicate is the latest single to be released from Swift's sixth studio album Reputation.