Conor McGregor has shared pictures from Conor Jr's Christening day and announced he is launching a fashion label in 2018.

McGregor and his partner of nine years, Dee Devlin, celebrated the special day at their home in Dublin. The couple provided plenty of entertainment for their guests in "MacLand" including a ferris wheel and a petting zoo.

Five-month old Conor Jr looked adorable in a white suit while his UFC star dad chose a brown number with pink pocket square and flower.

McGregor added the caption, "Conor Jr’s Christening!" and tagged his new fashion brand August McGregor. The Instagram page for the menswear collection confirms it will launch in January 2018.

McGregor is also gearing up for the the star-studded premiere of his new movie Conor McGregor: Notorious next month.

Filmed over the course of 4 years, the film is a gripping access-all-areas account of McGregor’s personal and professional journey from claiming benefits and living in his mum’s spare room with his girlfriend to claiming multiple championship belts and 7-figure pay packets.

 Conor McGregor: Notoriousis due for release on November 1.