Director JJ Abrams has launched Star Wars Force for Change, a new initiative with UNICIEF, with a video message from the set of Star Wars: Episode VII in Abu Dhabi. Watch it here!
The Force for Change campaign, which is also offering fans a chance to appear in the new trilogy, is an initiative from Disney and Lucasfilm in collaboration with Abrams' company Bad Robot dedicated to "finding creative solutions to some of the world’s biggest problems".
The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs which are benefiting the world’s most vulnerable children.
Disney has committed $1 million (€731,000) to support the launch and fans can contribute directly at Omaze.com/StarWars and win a chance to appear in Star Wars: Episode VII.
For each $10 (€7.31) contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win an appearance in Episode VII.
The campaign runs from today, May 21 until July 18.
The Star Wars: Force for Change Grand Prize includes:
Airfare and accommodations to London for one winner and a guest
Behind-the-scenes access on the closed set of Star Wars: Episode VII as VIP guests of J.J. Abrams
Winner will have the opportunity to meet members of the cast
Winner and their guest will then be transformed by make-up and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII.