Liam Neeson is the voice of the Northern Ireland Tourist Board's new TV ad campaign in Northern Ireland and the Republic of Ireland, in which he urges viewers to "discover the people, discover the place".
The new ad campaign begins on screens today, Monday March 10, and also features Bronagh Gallagher showing fellow singer Liam Ó Maonlaí around Derry.
Neeson, who was awarded the Freedom of his native Ballymena last year, said: "I've always maintained that Northern Ireland is the world's best kept secret, both in the character of its people and its scenery.
"I'm delighted to be part of this exciting campaign to promote the treasures of my homeland."
