James Franco has attempted to explain the selfie phenomenon and revealed his own selfie and Instagram habits.

In a column for The New York Times the This Is The End star wrote, "Attention is power. And if you are someone people are interested in, then the selfie provides something very powerful, from the most privileged perspective possible."

On his own selfie habits he wrote, "I've found that Instagram works much like the movie business. You're safe if you trade 'one for them' with 'one for yourself,' meaning for every photo of a book, painting or poem, I try to post a selfie with a puppy, a topless selfie or a selfie with Seth Rogen, because these are all things that are generally liked."

If someone's Instagram account is selfie-free Franco admitted that he has a hard time trusting the person as the selfie lets him know who the person is, "I am actually turned off when I look at an account and don't see any selfies, because I want to know whom I'm dealing with. In our age of social networking, the selfie is the new way to look someone right in the eye and say, 'Hello, this is me'."