James Franco believes that people are obsessed with celebrity behaviour because they are 'cultural objects for mass consumption'.

The This Is The End star told The Guardian, "It makes a lot of sense to me. Celebrities the media love to track, they become surfaces or icons for people to project on to, or read into, and they are touchstones for the greater community to talk about, or help themselves understand who they are.

"They're reading into celebrities the same way they'll read into a book or a movie or major event."

He continued, "They are cultural objects for mass consumption, so how we behave is very interesting to people. It's a big part of our lives, sex and identity. And a celebrity's identity and sexual behaviour is very interesting for the same reasons."