Adrian Chiles has admitted that he did not like the amount of attention given to 'Daybreak's launch.
ITV launched the new show to replace GMTV last September however Chiles has claimed that the efforts to promote the programme put people off watching.
In an interview with The Mirror, he said: "It was a very big launch and that is the main thing that I would have changed.
"It was embarrassing seeing myself on a big billboard. I wanted to keep it quiet.
"I don't think the…public wants to be told what to watch. I wish that we hadn't done that and had let people discover it for themselves - more low key with less fanfare.
"We set ourselves up for a kicking, which we duly got."
However, Chiles, who co-presents with Christine Bleakley, once again insisted that the show has improved and admitted that it had taken the new team longer to settle in.
He added: "It's been a stressful time but we feel that things are moving in the right direction. The scars and bruises are now starting to heal.
"I think we have turned the corner."
"After 'The One Show' you could go for a beer afterwards or just chat in the green room. It just doesn't work here. It's a 24-hour operation. Someone is always working.
"Occasionally we go for a pint after the show on a Friday at 9.30am. Sometimes I have more than one - but then I feel quite poorly by lunchtime. So team-building has taken longer.
"Now, when we walk in it has a nicer feel. In the beginning you get impatient and want everything sorted out all at once.
"It is a big programme and change is frustratingly slow.
"But it was great to come back from Christmas and every week I look back and I think, 'This is a better week'."
