Singer Peter Andre turned down a chance to return to 'I'm A Celebrity...Get Me Out of Here!' which would have seen him sharing a camp with ex-wife Katie Price.
The star scotched speculation he was set to return to the jungle, saying in his column in New! magazine: "Nothing could be further from the truth."
He also said Price's decision to go back on the show meant he would be able to have their children to himself for a while.
Andre wrote: "I was approached by ITV to do the show three months ago, but I said no straight away. For me, it would be like going backwards and - as much as I love the people at ITV - I am keen to move forwards.
"And, more importantly, I can't even begin to contemplate being away from the kids for a month."
The couple found love on the fly-on-the-wall show five years ago and Price has told how she hopes her return to the programme will bring her "closure".
Read our 'Im A Celebrity...' Blog.
But first she had to overcome her fear of water to earn her place in the camp.
The model swam through a stinking swamp crammed with fish guts and cockroaches, in a bid to unclip 12 balls under water and throw them into a basket.
The glamour star managed to win seven gifts for the camp, one for each ball she retrieved. She was told she could pick treats including coffee, tea and chocolate - but in order to take them Price was told the camp's luxury items must be sacrificed.
She decided: "I'm going to take in the gifts, they're going to like that but I don't think they're going to love the fact they're going to have to give up their luxury items."
Price, wearing a skimpy black and tiger print swim suit, was greeted with kisses from the celebrities.
She told them: "It's so weird to be back here. I thought if there were no beds I'd sleep on the floor.
"I don't care."
Price enjoyed a fairytale romance with her ex-husband Andre five years ago, but she said she is on the lookout for friendship and not love this time around - or even "eye candy" - despite pals texting her to say former Hollyoaks actor Stuart Manning is a "right sort".