New Yorker Kimberly Davis is the latest candidate to be sacked from 'The Apprentice' - and said in the real world she would have fired Philip Taylor and Lorraine Tighe from her team herself.
Last night's show saw candidates tasked to market a new cereal by creating a character, designing some packaging, put filming a TV advert.
Marketing consultant Davis, 33, headed up Ignite, while Kate Walsh was in charge of Empire.
Team Empire came up with the idea of a "Parrot Pirate", while Ignite bickered and Taylor pushed through his character "Pants Man" despite Tighe's protestations.
Speaking after the show, Davis, who took Taylor and Tighe into the boardroom with her, said: "If this was the real world, I had my own company and if any of these behaviours had started up in the real world I would have had one conversation with them I would have given them a warning.
"And if they'd kicked off again I would have dismissed them from my team... I do not tolerate that kind of behaviour in the real world.
"But unfortunately this is a game and you have to keep in mind that you have to keep your team motivated and you have to try to stay positive and have to try to get them to all get along because if you don't, you know, that kind of breaches the rules of the games."
Davis thought that not playing the show like a game helped in her downfall.
She said: "I didn't play this like a game. I played this like a business interview... without bitching and moaning and that kind of worked against me."
Having spent so much time arguing, Ignite left themselves with no time left to design their own box and in a last-minute panic left the designers to come up with the idea. With no design on the back of the cereal box, Ignite were left to rely on "Pants Man" and Taylor's jingle.
Sir Alan Sugar said Ignite's campaign would have been: "Funny if it was in the middle of a Harry Enfield show but to actually use it to sell products is not funny. "It's stupid."
As Sir Alan deliberated, Nick Hewer commented: "They took logic and tortured it until it screamed."
Sir Alan told Davis: "Kimberly you have a marketing background, you should have really walked this thing - you're the most qualified. The rotten idea was the rotten core in the beginning. And Philip - very cocksure.
"People that bulldoze ideas through is not what I'm looking for.
"Lorraine because you haven't been a team leader before I'm going to let you stay. Kimberly - You're fired!"
Looking back, Davis said "I wasn't expecting to go. I knew that I had a tough challenge ahead of me as Philip and Lorraine had never been in the boardroom before but I really believed that I could convince Sir Alan and show their lack of professionalism and their flaws to him and I thought that he would be able to see through their faults. But unfortunately it didn't work out that way."
Davis said she would love James McQuillan to win and added: "I'm a big fan of James... he is one of the smartest people I have ever met... He doesn't have a manipulative, horrible bone in him."
