The RTÉ Toy Show Appeal originated from the magic and generosity of The Late Late Toy Show, Ireland's most beloved television event. Inspired by the selfless generosity of the late Saoírse Ruane, the Appeal was launched in 2020, and from the outset, has channelled the spirit of the show—joy, wonder, and community—into a powerful force for good, raising funds to support children and families across Ireland who need it most.
In just a few short years, the Appeal has transformed lives nationwide. Thanks to the extraordinary generosity of viewers, over €26 million has been raised, enabling grants to hundreds of local and national charities in every county across the island of Ireland. These organisations work tirelessly to improve the well-being of children, offering vital services in health, education, inclusion, and emotional support. From funding sensory rooms and therapy services to providing warm meals, safe spaces, and creative opportunities, the Appeal ensures that every child—regardless of circumstance—has the chance to thrive.
The RTÉ Toy Show Appeal is a testimony to the incredible generosity of the people of Ireland. It celebrates the joy of giving, compassionate communities, and the potential of children. As the Toy Show continues to delight audiences year after year, the Appeal stands as its heart: a legacy of love, laughter, and lasting impact.
Mission Statement of the RTÉ Toy Show Appeal
"Inspired by children, we work to bring the magic of The Late Late Toy Show to every child in Ireland. By funding essential support, health, well-being, play and creativity, we aim to change children's lives for good."
