In the sixth episode of Built in Dublin, a video project of Dublin Globe and RTÉ, we introduce the founder of TVadSync, Ronan Higgins.
TVadSync started off with a gut instinct about the value of second-screen experience: people using their mobiles while watching TV.
After playing around with many iterations and observing the market, Ronan landed on a model that could help both advertisers and media companies. Media agencies in Ireland helped him prove the concept.
The company quickly went international. Enterprise Ireland has been a great support, providing both a Park Avenue address in New York and connecting Ronan with people who have become key partners.
Produced by: Irina Dzhambazova
Camera and Editing: Ian Whelan
Additional Camera and Grading: John Hyland
Production Assistant: Conor Hayes and James O'Connor