Hype mechanics, curators of culture, sonic innovators – Dublin rap duo TraviS & Elzzz are making history.
The duo’s debut 8-track tape Full Circle (produced by long-time collaborator Liam Harris) is officially the highest charting rap release in the Irish album charts to date, currently dominating the #2 spot.
"The feeling is surreal," says TraviS of the duo's success. "Words can’t describe it, but at the same time it leaves more hunger in us. It shows what we can do when we apply ourselves creatively and strategically."
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The tape is a lyrically provoking manifesto, defined by an unapologetic declaration of confidence layered on top of infectious sonic momentum created by hard and heavily melodic beats. Elzzz’s distinctly resonant tone complements TraviS’ high-energy cadence, while conversational adlibs and interludes add intimacy.
The duo are also the creators of Gliders – a multi-faceted brand that emphasis collective creative endeavors in all forms. The limited commercial drop of the brand’s unofficial uniform, the ‘G-suit’, created an impressive self-manufactured hype campaign that transcended online platforms.
The tape wholly renounces sceptics and cynics – those who doubted that this success was ever possible.
"We were born like this," says TraviS, "our parents instilled self-belief in us and our group of friends share the same ethos. The confidence in our crafts in combination with humility is glue that bonds Elzzz and TraviS."
Attesting to the power of the underdog, the pair tell us that this legacy was just a matter of time.
Full Circle is out now. TraviS and Elzzz are at the Green Room, Academy, Dublin on 5th February 2023
