Dynamic pricing: would you pay more for pints in a busy pub? We may see pubs following airlines and hotels and trying to get customers to pay more for their drinks during peak times Retail • 20 Dec 25
Dynamic pricing: would you pay more for pints in a busy pub? We may see pubs following airlines and hotels and trying to get customers to pay more for their drinks during peak times Retail • 20 Dec 25
Why you feel pressure to adhere to Christmas traditions Many of these pressures around your lengthy Christmas to-do list have their basis in social norms, not actual rules Christmas • 11 Dec 25
Why you feel pressure to adhere to Christmas traditions Many of these pressures around your lengthy Christmas to-do list have their basis in social norms, not actual rules Christmas • 11 Dec 25
Can willpower help you resist Christmas overspending? Research shows that planning and setting intentions prevents impulsive responses, even at this time of year Christmas • 10 Dec 25
Can willpower help you resist Christmas overspending? Research shows that planning and setting intentions prevents impulsive responses, even at this time of year Christmas • 10 Dec 25
Cyber Monday? Why our brains love a bargain Using a variety of strategies, retailers work hard to help customers get their dopamine hit Psychology • 30 Nov 25
Cyber Monday? Why our brains love a bargain Using a variety of strategies, retailers work hard to help customers get their dopamine hit Psychology • 30 Nov 25
Why did Guns N' Roses take 14 years to make Chinese Democracy? As Axl Rose found out during the making of this record, experimentation without a defined endpoint can lead to a state of permanent liminality Guns N' Roses • 28 Nov 25
Why did Guns N' Roses take 14 years to make Chinese Democracy? As Axl Rose found out during the making of this record, experimentation without a defined endpoint can lead to a state of permanent liminality Guns N' Roses • 28 Nov 25
Why we fall for Black Friday scams - and what we can do about it Consumers are caught by scams which use urgency triggers, confirmation bias and trust signals to create a false sense of security and scarcity Shopping • 26 Nov 25
Why we fall for Black Friday scams - and what we can do about it Consumers are caught by scams which use urgency triggers, confirmation bias and trust signals to create a false sense of security and scarcity Shopping • 26 Nov 25
Why do we find Black Friday sales and offers so irresistible? Part of the appeal is how the adverts tap into the psychology of how we value and spend money Black Friday • 25 Nov 25
Why do we find Black Friday sales and offers so irresistible? Part of the appeal is how the adverts tap into the psychology of how we value and spend money Black Friday • 25 Nov 25
Why some people's brains cling to the idea that aliens are real Beneath Bugonia's surreal surface lies a fascinating question: why do some people genuinely believe in aliens – not as fiction, but as fact? Psychology • 07 Nov 25
Why some people's brains cling to the idea that aliens are real Beneath Bugonia's surreal surface lies a fascinating question: why do some people genuinely believe in aliens – not as fiction, but as fact? Psychology • 07 Nov 25
Can you treat a narcissist? There is no "cure" for narcissistic personality disorder, but research does suggest that treatment can help manage the symptoms Psychology • 06 Nov 25
Can you treat a narcissist? There is no "cure" for narcissistic personality disorder, but research does suggest that treatment can help manage the symptoms Psychology • 06 Nov 25
Why do some of us love AI, while others hate it? The answer isn't just about how AI works, but how our brains perceive risk and trust Psychology • 04 Nov 25
Why do some of us love AI, while others hate it? The answer isn't just about how AI works, but how our brains perceive risk and trust Psychology • 04 Nov 25
Why does putting back the clocks an hour disrupt us so much? It's not just you - the clocks going back in autumn really does feel that bad and here's why Psychology • 25 Oct 25
Why does putting back the clocks an hour disrupt us so much? It's not just you - the clocks going back in autumn really does feel that bad and here's why Psychology • 25 Oct 25
Solidarity, support & signs: why we cheer on marathon runners In a world full of worryingly bad news, the Dublin marathon can restore your faith in humanity Dublin Marathon • 22 Oct 25
Solidarity, support & signs: why we cheer on marathon runners In a world full of worryingly bad news, the Dublin marathon can restore your faith in humanity Dublin Marathon • 22 Oct 25
Why some people turn off the lights - and others don't Most people worry about climate change and energy costs, but far fewer take sufficient action due to an attitude-behaviour gap Psychology • 13 Oct 25
Why some people turn off the lights - and others don't Most people worry about climate change and energy costs, but far fewer take sufficient action due to an attitude-behaviour gap Psychology • 13 Oct 25
Do you have maths anxiety? A tension and anxiety around numbers and maths problems can have far-reaching impacts on an individual and society Maths • 13 Oct 25
Do you have maths anxiety? A tension and anxiety around numbers and maths problems can have far-reaching impacts on an individual and society Maths • 13 Oct 25
How you walk, talk and smile could be as unique as a fingerprint The flick of an eyebrow, the rhythm of our walk or the tilt of a head speaks volumes abour our movement fingerprint Psychology • 06 Oct 25
How you walk, talk and smile could be as unique as a fingerprint The flick of an eyebrow, the rhythm of our walk or the tilt of a head speaks volumes abour our movement fingerprint Psychology • 06 Oct 25
3 ways to tackle Sunday fears and scaries Here's how to deal with that feeling of anxiety and dread many of us get at the end of the weekend Psychology • 02 Oct 25
3 ways to tackle Sunday fears and scaries Here's how to deal with that feeling of anxiety and dread many of us get at the end of the weekend Psychology • 02 Oct 25
Is there a specific age at which we are happiest? One of the key things that impacts our happiness is connection and the number of friends in our network Psychology • 02 Oct 25
Is there a specific age at which we are happiest? One of the key things that impacts our happiness is connection and the number of friends in our network Psychology • 02 Oct 25
Why empty supermarket shelves make you uneasy Empty shelves can trigger anxiety in shoppers even if you weren't planning to buy what's missing Psychology • 23 Sep 25
Why empty supermarket shelves make you uneasy Empty shelves can trigger anxiety in shoppers even if you weren't planning to buy what's missing Psychology • 23 Sep 25
Why it's sometimes better to say 'no' than 'maybe' People responding "maybe" to invitations is a common yet irksome aspect of social life and doesn't always soften the blow Psychology • 09 Sep 25
Why it's sometimes better to say 'no' than 'maybe' People responding "maybe" to invitations is a common yet irksome aspect of social life and doesn't always soften the blow Psychology • 09 Sep 25
What The Traitors tells us about psychology, deception and trust The Traitors makes for captivating TV, with a wide array of human behaviour on display, ripe for analysing from the couch The Traitors Ireland • 07 Sep 25
What The Traitors tells us about psychology, deception and trust The Traitors makes for captivating TV, with a wide array of human behaviour on display, ripe for analysing from the couch The Traitors Ireland • 07 Sep 25
Why September feels like a 'new year' and a time for new routines Psychologist Pádraig Walsh on why September is a 'mini New Year' and a great time to reset with new routines and habits Psychology • 01 Sep 25
Why September feels like a 'new year' and a time for new routines Psychologist Pádraig Walsh on why September is a 'mini New Year' and a great time to reset with new routines and habits Psychology • 01 Sep 25
Why do some people get no enjoyment whatsoever from music? Up to 10% of us have music anhedonia, which means experiencing no physiological effects at all from listening to music Psychology • 19 Aug 25
Why do some people get no enjoyment whatsoever from music? Up to 10% of us have music anhedonia, which means experiencing no physiological effects at all from listening to music Psychology • 19 Aug 25
From red to grey, how kit colours appear to affect performance Science suggests the colour of a shirt can give teams a performance edge, with red kits leading to greater success Soccer • 14 Aug 25
From red to grey, how kit colours appear to affect performance Science suggests the colour of a shirt can give teams a performance edge, with red kits leading to greater success Soccer • 14 Aug 25
What does sunshine do to our brains? As well as making us feel good, calm and focused, sunshine also has an impact on our brain Summer • 14 Aug 25
What does sunshine do to our brains? As well as making us feel good, calm and focused, sunshine also has an impact on our brain Summer • 14 Aug 25
Are you having an early mid-life crisis? Here's why so many young people in their 20s and 30s say they're experiencing a 'quarter life crisis' Psychology • 12 Aug 25
Are you having an early mid-life crisis? Here's why so many young people in their 20s and 30s say they're experiencing a 'quarter life crisis' Psychology • 12 Aug 25
