Analysis: Theories around the Oscars may prove to be not entirely correct – but they do provide a useful approximation of which films will triumph
By Andre Spicer, University of London
When Oscar-winning screenwriter William Goldman was asked whether it was possible to predict a hit film, he responded with three words that have become a Hollywood maxim: "Nobody knows anything." He went on to explain that "not one person in the entire motion picture field knows for a certainty what's going to work".
Although Goldman’s famous phrase might resonate through the film business, it doesn’t stop people cooking up theories around which films might succeed at the annual Academy of Motion Picture Awards. Over the years, a range of theories have appeared, including: Oscar winners are not always the best films; there is an Oscar-worthy format that winners follow; and that winning an Oscar is actually a long-term curse.
Although there is a great deal of speculation about such theories, it’s less clear what the evidence actually says about them. To find out, I took a look at the rapidly growing field of "Oscarology", the scientific study of the Academy Awards.
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One common theory is that it is entirely predictable who the Oscars will go to. Interestingly, this seems to have some truth to it. One statistical analysis found that by tracking a range of factors, it was possible to predict the winner of the Academy Awards in the four major categories with an overall accuracy of 69%.
Factors which go into making these predictions include whether the nominee won a Golden Globe or Directors Guild award, and their previous nominations for an Oscar. Past success is a strong indicator of future success, with one important exception: having previously won an Academy Award means a nominee for best actor or best actress is much less likely to win again.
A second theory is that winning an Oscar is a golden ticket to big financial rewards. This is indeed correct. A study found there is a substantial boost in US box office earnings following a win in the the best supporting actor/actress, best actor/actress and best picture categories.
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Further research has found that Oscar nominations really make a positive impact on box office receipts – while actually winning the award gives a more modest boost. Interestingly, winning an award does not always translate to success in other parts the world. One study found that Oscar winners that were comedies performed better in Asian markets, but dramas performed worse.
The next theory is the idea that Oscar winners follow a particular format. Researchers have indeed found there is an Oscar-worthy format which some filmmakers follow. The "Oscar bait" format uses genres like war movies, historical epics and biographies, as well as plot elements such as war crimes, disabilities, political intrigue and show business.
However, making a film using this Oscar-worthy format is not a guarantee of success. Films employing this concept which were nominated for an award received significantly greater financial returns. However, those using the Oscar-bait format which missed out on a nomination typically made large losses.
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Then comes the theory that winning an Oscar is more about the quality of networks rather than the quality of the film. Again, there is some truth to this. Researchers have found that one way to improve the chances of winning an Oscar is to be part of film industry networks and work alongside people who have already won awards.
There are some indicators that Oscars do not necessarily go to the best-quality movies. One analysis which compared Oscar winners to lists of 100 best movies of all time found that only 26% of films which appeared on all three main lists of best movies were also Oscar winners.
This research also notes that some movies which are staples of lists of classic movies (such as Singing in the Rain) were not even nominated for the best picture Oscar. What this suggests is that winning an Oscar does not always mean a film will be seen as a classic – and vice versa.
Trailer for Train Dreams, one of the films nominated for Best Picture in this year's Oscars
The final theory is that there is an "Oscar curse" – that winning an Oscar leads to personal and professional tragedy. This theory is largely incorrect. Researchers have found that Oscar winners live about one year longer than their less successful peers. Others have found that winning an Academy Award leads to greater professional success, with Oscar winners and nominees appearing in more films than their non-winning peers.
However, one area of truth in the idea of an Oscar curse is for men in their personal lives. Nominees and winners of the best actor award had a higher divorce rate than their peers.
Theories around the Oscars may prove to be not entirely correct – but they do provide a useful approximation of which films will triumph. Past performance, social networks and formula-following all seem to be good indicators of who will succeed. Perhaps Goldman's advice that "no one knows anything" is not entirely true.
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Andre Spicer, is a professor of organisational behaviour in Bayes Business School at the University of London. This article was originally published by The Conversation.
The views expressed here are those of the author and do not represent or reflect the views of RTÉ
