Adam Maguire

Business Journalist

Tourism Ireland plans to spend €65m in more than 13 markets, centred around a new global advertising campaign

Tourism Ireland to spend €65m in over 13 markets in 2025

Tourism Ireland has unveiled its marketing plan for 2025, as it aims to push Ireland higher on would-be visitors' "bucket lists".

Business • 14 Jan

Bricking It: How Lego built a toy shop behemoth

Starting out with wooden yo-yos, Lego has grown to become one of the biggest toy brands in the world - but with that has come a significant environmental impact, writes Adam Maguire.

Business • 10 Jan

Ireland's big banks enjoyed a bumper year - but there are mounting challenges facing them in the year ahead

Full Credit: Solid year for Irish banks but risks loom

This year had echoes of the good old days for Irish banks – but a bright future is far from certain for Irish lenders, writes Adam Maguire.

Business • 30 Dec 24

The Grinch was a huge hit upon its release in 2018 - and has already become a Christmas classic for many people

Frosted Flicks: The billions made from Christmas movies

Like Christmas music, having a hit festive film can be a guaranteed money-spinner for decades to come, writes Adam Maguire.

Business • 19 Dec 24

Donald Trump is expected to usher in an era of light-tough regulation for cryptocurrencies

Bitcoin Bounce: Crypto fans hope for a Trump bump

Political change in the US is raising hopes among the crypto community that their coins will soon be on their way to the moon, writes Adam Maguire.

Business • 10 Dec 24

Ad-vent: Brands battle to create a classic Christmas ad

Crafting a heartwarming Christmas ad has become a vital part of a big brands' marketing plan, but few manage to intertwine themselves fully with the festive season, writes Adam Maguire.

Business • 10 Dec 24

Dublin Fingal West: The story of the count

Election 24 • 02 Dec 24

Exporting businesses may benefit from the euro's weakness - but that could also lead to rising prices here too

Rate cuts coming but rising costs put SMEs under pressure

There is good news on the horizon for businesses but also plenty of uncertainty, according to Treasury Solutions CEO John Finn.

Business • 29 Nov 24

Leinster were pioneers in the use of player performance trackers - but now they're utilised by all top teams in many different sports

Track Tackle: How teams use data to find an edge

Performance trackers have become central to every professional and elite amateur sport in the world and Irish firms sit at the centre of the industry, writes Adam Maguire

Business • 06 Dec 24

Home DNA tests have become hugely popular in recent years - but users may be unwittingly handing over a significant amount of data to private firms

Relative Risk: Home DNA tests could pose privacy risk

The financial woes of one of the world's biggest genetic testing firms has raised serious privacy issues around the valuable user data it holds, writes Adam Maguire

Business • 21 Nov 24