Tom Brady passed for three touchdown passes and will be returning to the Super Bowl for the 10th time after helping the Tampa Bay Buccaneers defeat the Green Bay Packers 31-26 in the NFC Championship at Lambeau Field.
Shaquil Barrett recorded three sacks and Jason Pierre-Paul added two as the Buccaneers built a 17-point lead en route to reaching the Super Bowl for the second time in franchise history.
Tampa Bay also reached the big game in the 2002 season and walloped the Oakland Raiders 48-21 for their only Super Bowl title.
The Buccaneers will become the first team to play a Super Bowl in their home ground, with the game set for Raymond James Stadium in Tampa on 7 February.
Brady completed 20 of 36 passes for 280 yards and survived three second-half interceptions. Cameron Brate, Mike Evans and Scotty Miller caught touchdown passes, Leonard Fournette rushed for a score and Jordan Whitehead forced two fumbles before departing with a left shoulder injury.
Aaron Rodgers completed 33 of 48 passes for 346 yards, three touchdowns and one interception for the Packers.
Davante Adams, Marquez Valdes-Scantling and Robert Tonyan caught touchdown passes and Jaire Alexander had two interceptions.
Green Bay reached the Tampa Bay eight-yard line late in the game but bizarrely settled for Mason Crosby's 26-yard field goal with just over two minutes left to move within five points. The Buccaneers then got the ball back and picked up three first downs while running out the clock.
Brady improved to 10-4 in conference championship games, while Rodgers dropped his fourth straight to fall to 1-4.
Green Bay experienced a devastating sequence over the final 34 seconds of the first half to trail 21-10 at the break.
The Packers were down four and facing second-and-18 from their own 32-yard line when Rodgers was intercepted by Sean Murphy-Bunting.
The turnover became costly when Miller sped past Green Bay's Kevin King and Brady connected with him from 39 yards out with one second left to account for the 11-point half-time advantage.
More misfortune occurred on the Packers' initial possession of the third quarter. Aaron Jones caught a short pass, but Whitehead dislodged the ball at the Green Bay 32 and team-mate Devin White (15 tackles) recovered it at the 29 and ran 21 yards to the eight-yard line.
On the ensuing play, Brady tossed an eight-yard scoring pass to Brate to make it 28-10 just 66 seconds into the second half.
Rodgers threw an eight-yard scoring pass to Tonyan to cut the Tampa Bay lead to 11.
Adrian Amos then intercepted Brady and the Packers cashed in with Rodgers hitting Adams on a two-yard scoring pass to trail 28-23 with 24 seconds left in the stanza.
Alexander picked off Brady twice in the first six minutes of the fourth quarter, but the Packers were forced to punt on both occasions.
Ryan Succop booted a 46-yard field goal to give Tampa Bay a 31-23 lead with 4:42 remaining.
Crosby's field goal was the final score of the game, but the decision of Packers head coach Matt LaFleur not to go for broke on fourth down is one that outraged most Packers fans and possibly his star quarterback.