Australian Bernard Tomic continues to suffer the fallout from his controversial comments following his exit from Wimbledon.
Tomic had already been fined $15,000 for the post-match comments saying he had been "bored" during his first round exit from Wimbledon and had faked injury.
The Australian's comments have also now cost him his sponsorship deal with tennis racquet manufacturer, Head, who have announced they are ending their relationship with the player.
The company previously stood by Maria Sharapova following her doping ban at the beginning of 2016 but Tomic's comments yesterday prompted them to drop their relationship with the player.
"We were extremely disappointed with the statements made at Wimbledon by one of our sponsored athletes, Bernard Tomic. His opinions in no way reflect our own attitude for tennis, our passion, professionalism and respect for the game," the company said in a statement.
"Therefore, we have decided to discontinue our collaboration with Bernard Tomic."
Tomic's comments about being bored at Wimbledon received a barrage of criticism.
"It was definitely a mental issue out there. Wasn't mentally and physically there to perform. I don't know why, but, you know, I felt a little bit bored out there to be completely honest with you," the 24-year-old had told reporters.
Tomic also said he had called for medical treatment during the match against German Mischa Zverev to "break a bit of momentum" and that he had no real injury.
The International Tennis Federation also handed Russian Daniil Medvedev three fines, totalling $14,500, after he threw coins at an umpire following his defeat on Wednesday.
Medvedev's fines focused on his second round loss on Wednesday to Ruben Bemelmans.
After shaking hands with his conqueror, Medvedev grabbed his wallet and pulled out some coins before hurling them toward the foot of the umpire's chair.
"In the heat of the moment, I did a bad thing. I apologise for this," the 21-year-old Russian said in his press conference.
