German Tommy Haas produced a stunning performance to crush top seed Andy Roddick 6-3 6-2 and win the Memphis International for the third time.
The defending champion outplayed Roddick in every department, dropping just seven points on serve as he wrapped up his 11th career title in just 61 minutes.
The German did not face a single break point on his serve in the whole tournament, a total of 47 games.
'Something about this tournament makes me play well,' said Haas, who converted five of his eight break points against the American and closed out the match with his own eighth ace.
'Everything seemed to go my way. I served pretty well.'
American Roddick struggled on his own serve and Haas dominated from the baseline, breaking the top seed in the second game and cruising through the first set in 32 minutes.
The second set was the same story as an ultra-confident Haas broke in the third and fifth games before clinching victory with his eighth ace.
Like Haas, Roddick was competing in his third final in Memphis, where he won the title in 2002.
The American was playing in his first final since last year's US Open and remained without a title since winning the Masters Series in Cincinnati last August.
Haas, the winner in Memphis 1999 and 2006, becomes only the second man to win the event on three occasions, following Jimmy Connors the former world number one and now Roddick's coach.
